To better understand social norms and gender-based barriers facing female entrepreneurs, we have conducted research with 1,449 owners of micro & small business entities in 7 provinces in Vietnam to dissect:
■ the disproportionate burden of domestic care;
■ gender-related confidence gaps;
■ unconscious bias in business-related decision-making; and
■ hidden norms related to women’s business capacities.

Ignite – Gender, decision making, and socio-cultural norms against female entrepreneurs in business growth