Nha Nhieu Cot – The Pillars campaign is aimed at shifting gender norms limiting women’s economic participation in Vietnam through facilitating well-informed conversations among urban millennials in media and social media.

Objective of The Pillars

The campaign focuses on challenging three gender norms:

  • Women should be primary caregivers;
  • Men should be the primary breadwinners;
  • Men should be leaders and women should be supporters.

Activities of The Pillars

  • Social media content
  • Talk shows
  • Art exhibition
  • Sub-campaign Goodvertisings:

Goodvertisings campaign

Goodvertisings Campaign seeks to influence young marketers and advertisers at brands, agencies, and beyond to address gender stereotypes in advertising content and encourage progressive and empowering portrayals of people of all genders.

Activities of Goodvertisings

  • Commentaries and case studies of advertising trends;
  • Podcast series WhatTheAds in collaboration with AdvertisingVietnam, Vietnam’s leading media publisher on advertising and marketing, on gender portrayals in advertising;
  • Gender audit of advertisements using Artificial Intelligence technology
  • Co-organized Vietnam Young Lions – In Action competition with AIM Academy, Vietnam’s official representative for Cannes Lions – the leading festival and award in the creative industry.

Participants of The Pillars

50K+
Followers on social media		 8.5M+
Reach on social media

Location

Trực tuyến

Donor